Marketing Director

Overview

We’re hiring a Marketing Director to own strategy, pipeline, and brand for Morning Report. You’ll define our positioning, architect full-funnel programs, and lead a small but mighty team (and agencies) to consistent, measurable growth. This role partners tightly with Product, Sales, and Customer Success to launch features, create demand, and convert it efficiently.

Responsibilities

• Set the marketing strategy, targets, and budget across brand, demand gen, and lifecycle
• Own positioning, ICPs, and messaging; drive launches with compelling narratives and assets
• Build multi-channel programs (paid, content/SEO, partnerships, events, PR) that hit pipeline goals
• Oversee website and CRO: landing pages, experimentation, and conversion rate improvement
• Run demand gen across Google/Meta/LinkedIn; optimize CAC/LTV, ROAS, and incremental lift
• Lead lifecycle marketing: email, onboarding, in-app, and reactivation with clear segmentation
• Establish analytics & attribution (GA4, HubSpot/Salesforce); report on pipeline and revenue impact
• Recruit, mentor, and manage team/agency partners; create repeatable playbooks and ops rigor
  

Requirements

• 6–10+ years in B2B SaaS marketing with proven ownership of pipeline and revenue outcomes
• Track record in positioning/messaging and launching products that move the market
• Hands-on demand gen and lifecycle experience (paid search/social, content/SEO, email)
• Data-driven operator: comfortable with GA4, ad platforms, marketing automation, and CRM
• Strong CRO instincts and web ownership (Webflow or similar)
• Excellent leadership, storytelling, and cross-functional collaboration; bias to action
  

Nice to have: Early-stage playbook building (0→1/1→10), ABM experience, basic SQL/BI, and managing contractors/agencies across time zones.

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