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Integrate with

Google Analytics 4

Connect GA4 to Morning Report to unify analytics, surface trends

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Setup your Integration

1. Go to the Integrations page

2. From the home screen, click Integrations in the main menu to see all available platforms.

3. Select a platformChoose Google to connect GA4 (you can add Google Ads and Search Console next).

4. Click “Connect”Hit Connect and authorize securely with your Google account.

5. Use the correct login and grant permissions when prompted.Select the correct accounts

5. After access is granted, pick your GA4 Property (and, if you like, the matching Google Ads account and Search Console site).

6. Make sure these match the properties used in your active marketing.

7. Confirm and saveClick Save to confirm.

8. Data begins syncing, and your first Morning Report will automatically include GA4 insights.

Tip: For best results, ensure GA4 events and conversions are properly configured (consistent naming, UTM hygiene, and—if applicable—cross-domain measurement).

About the Integration

Connect your GA4 property to Morning Report to centralize web/app analytics with your ad data. We ingest sessions, users, conversions/events, revenue, source/medium, campaigns, landing pages, and key engagement metrics. Morning Report then turns these into a weekly brief (text + audio), anomaly alerts, and 3–5 prioritized actions—plus plain-English “why it moved” answers in the AI Analyst chat. Use GA4 as the source of truth for trends, funnel health, and conversion quality while aligning the team on a single, shareable plan.

What you get

  • Unified view of traffic, attribution, and conversion performance
  • Trend detection and anomaly alerts tied to GA4 metrics
  • Recommendations with measurement steps using your GA4 events
  • Cross-links to campaigns/pages to act quickly
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