A copy-paste weekly marketing report template with KPIs, channel sections, examples, and automation tips your execs will love.
If your Monday standup feels like a dramatic reading of seven dashboards and three spreadsheets, it’s time to simplify. This weekly marketing report template turns scattered metrics into one crisp narrative the whole team (and your execs) can actually use to make decisions.
In this guide, you’ll get a copy-paste structure, the exact KPIs to include for each channel (GA4, Google Ads, Meta Ads, and SEO via Search Console), examples, and a 30-minute build plan. We’ll also show you how to automate the whole thing so you can stop screenshotting charts and start shipping results.
TL;DR: This weekly marketing report template keeps you honest, aligned, and out of slide-hell.
Weekly is the Goldilocks of reporting. Daily is too noisy; monthly is too slow. A weekly window is short enough to catch problems early, but long enough to smooth out day-to-day volatility—especially with paid media learning phases, creative testing cycles, and search seasonality.
It also matches most marketing operating rhythms: weekly sprints, creative refreshes, budget pacing, and pipeline updates. A good weekly report doesn’t just show what happened—it guides what you’ll do next.
Your report should read like a story with a point, not a museum tour of charts. Use this structure:
Use this skeleton in your doc or dashboard description. Replace bracketed text with your metrics.
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Weekly Marketing Report — [Brand], Week of [YYYY-MM-DD]
1) Executive Summary
- This week, [metric] moved [up/down] by [X%] driven by [cause].
- Highlights:
• [Win] — [impact]
• [Loss] — [impact]
• [Action] — [next step + owner + due date]
Top-Line Metrics
- Spend: $[ ] (WoW [ ])
- Revenue / Pipeline: $[ ] (WoW [ ])
- Leads / Orders: [ ] (WoW [ ])
- Blended CPA / ROAS: [ ] (WoW [ ])
2) Core KPIs
- Sessions: [ ] | Engaged Sessions: [ ] | CVR: [ ]
- CPC: $[ ] | CTR: [ ]%
- CPA: $[ ] | ROAS: [ ]
3) Channel Performance
A) Google Ads
- Spend: $[ ] | Conv: [ ] | CPA: $[ ] | ROAS: [ ]
- Top Search Themes: [ ]
- Best Campaign/Keyword: [ ] — why it worked
- Changes: [bid/budget/negatives]
B) Meta Ads
- Spend: $[ ] | Conv: [ ] | CPA: $[ ] | ROAS: [ ]
- Top Creative: [ ] — hook + format
- Best Audience/Placement: [ ]
- Changes: [creative refresh/learning phase]
C) SEO (Search Console)
- Impressions: [ ] | Clicks: [ ] | Avg. Position: [ ] | CTR: [ ]%
- Top Queries Gaining: [ ]
- Top Pages Gaining/Declining: [ ]
D) Website (GA4)
- Traffic by Channel: [ ]
- Top Landing Pages: [ ]
- Events/Conversions: [ ]
- Anomalies: [ ]
4) Experiments & Insights
- Test: [hypothesis]
- Result: [win/loss/inconclusive]
- Decision: [scale/iterate/kill]
5) Forecast vs Target
- Target: [leads/revenue/CAC]
- Pacing: [ahead/on track/at risk]
- Projected EOM: [ ]
6) Risks, Blockers, Next Actions
- Risk: [ ] — mitigation
- Action: [Owner] — due [date]
What to show:
Where to find it: Use GA4’s Reports > Acquisition > Traffic acquisition and Reports > Engagement > Landing pages. If you need a refresher on the traffic acquisition report anatomy, see Google’s official overview: https://support.google.com/analytics/answer/12788658.
What to show:
Where to find it: Google Ads Overview and Campaigns tabs. Segment by conversion action to catch noisy micro-conversions. For building a consistent google ads performance report template, stick to a small common KPI set and layer insights on top.
What to show:
Where to find it: Ads Manager’s Reports and Breakdown views. Meta’s reporting best practices are here: https://www.facebook.com/business/help/274207653055466.
What to show:
Where to find it: Performance > Search results in Search Console. Google’s doc explains the metrics and filters: https://support.google.com/webmasters/answer/7576553.
Executives skim. Build for skimming. The first screen of your weekly marketing report should answer three questions:
Two pro tips:
If you need help shaping that view, see our executive marketing dashboard guide.
More layouts here: marketing dashboard examples and our cross-channel dashboard guide.
Pick 6–10 core metrics you’ll report every week. Consistency beats breadth. Suggested defaults:
Then select 2–3 channel-specific KPIs (e.g., Impression Share for Search, Thumbstop Rate for Meta, CTR for SEO).
Pro move: don’t rely on screenshots. A living doc or dashboard with stable filters eliminates version-control chaos.
Open with “What changed and why.” Back it up with the smallest number of charts needed to be convincing. If you can’t explain the change with one paragraph and three bullets, you probably don’t understand it yet.
Map leads to opportunity value or orders to revenue. Show payback math for awareness campaigns. When budgets tighten, the report that connects spend to value wins.
Reports shouldn’t end with a graph—they should end with a plan. Each action needs an owner and a due date. Limit to the 3–5 actions that matter.
You can copy the structure above into your team’s doc, Notion, or dashboard description. For deeper automation ideas, check our walkthrough on automated marketing reports.
Use three layers of expectations:
For small or new programs without stable baselines, lean on trend direction and cohort quality (down-funnel conversion) more than early CPA noise.
Executive summary: “Revenue up 19% WoW on steady spend thanks to non-brand search creative refresh and a high-intent keyword cluster around ‘[product] pricing’. Meta’s new UGC ad lifted CTR 28% but CVR lagged; we’re swapping the CTA. SEO clicks rose 12% on refreshed comparison pages.”
Weekly isn’t just a rearview mirror. Use simple pacing to forecast end-of-month:
For planning, a lightweight marketing forecast template includes starting pipeline, average sales cycle length, and channel conversion rates. Tie weekly results to the forecast and update your assumptions.
Need more pointers? See our guide on executive marketing dashboards.
GA4 says one thing, Ads platforms another. You’re not crazy. Platform conversions are modeled and windowed differently. When reporting weekly:
For a deeper dive, read our take on attribution models and our AI marketing analytics guide.
Manually updating a weekly deck gets old fast. Here’s the minimum viable automation:
Tools that add value are the ones that summarize and recommend, not just aggregate. If you’re evaluating the best marketing reporting tools, prioritize three things: data trust, fast insight generation, and clear next actions.
A dashboard is a living, self-serve environment. Your weekly report is a curated narrative snapshot. Dashboards show everything; reports tell what matters and why. If you want inspiration, browse these marketing dashboard examples.
One page for the executive summary, followed by 2–4 pages of channel details. If your core story can’t fit on one page, you likely have too many KPIs or not enough synthesis.
Focus on revenue-linked outcomes and cost efficiency: CAC, payback period, pipeline quality, and ROAS. For a broader framework, see “marketing KPIs for startups” resources and combine them with your unit economics.
If you skimmed to find the link—hi, same. The headings you need to paste into your doc are:
That’s the backbone of a great weekly marketing report template. Keep it consistent week over week, and every change becomes easier to explain—and to act on.
Morning Report connects to GA4, Google Ads, Meta Ads, and Search Console, then automatically analyzes performance trends and turns them into human-sounding summaries with clear next steps. You’ll get weekly AI-written reports, plus podcast and video recaps that tell your team what happened—and what to do next.
Turn your weekly marketing report into a 5-minute habit. Start a 14-day free trial 👉 https://app.morningreport.io/sign_up
P.S. If you’re building a multi-channel view, our cross-channel marketing dashboard guide pairs perfectly with this template.
Our dedicated support team is here to help you with any inquiries you may have regarding Morning Report and our services.
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